James McAulay


James is the CEO & Co-Founder of Encore, one of the world’s largest online booking platforms helping musicians earn money playing at events, concerts, weddings and recording sessions. Since founding Encore, the company has helped musicians earn over £5 million in gig fees.

Before starting Encore, James studied the cello at the Music School of Douglas Academy in Glasgow and led the NYOS cello section at their BBC Proms performance with Nicola Benedetti in 2012. In his spare time, James competes in Ironman triathlons, blogs online about starting and growing businesses, and writes his own music.