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Audience Development Officer for The Bridge
The Bridge is a 2-year project, supported by Creative Europe, in which four professional classical music organisations from across Europe will explore, share and develop ideas around artistic innovation and audience diversity in the classical music sector, as well as initiate a European String Ensembles Network.
With guidance from PLMF Music Trust in Estonia, three of the leading professional string orchestras in Europe (Scottish Ensemble (UK), Ensemble Resonanz (Germany), and the Trondheim Soloists (Norway)) will celebrate and showcase how string repertoire and performance can be used to appeal to and engage more diverse audiences. By gathering best practice and sharing exceptional projects they will inspire both industry leaders and a wider European public through a series of events and projects, which will all culminate in a 3-day multi-event festival in Glasgow during May 2020.
About the role
The partners coordinating The Bridge are seeking an experienced and dedicated Audience Development Officer (ADO) to support audience-focused festival planning and the delivery of Building Bridges, a participatory audience development programme within The Bridge network and festival. This is a fantastic opportunity to join four highly renowned international music organisations and gain experience working in a European context, while supporting the organisations to refine their approach and knowledge of best practice in audience development and audience diversity in the classical music sector. Read more about The Bridge here.
The ADO will support two key areas:
- The ADO will work with The Bridge team to embed strong principles and practical processes that ensure The Bridge festival programme is open, accessible and appealing to a diverse audience, and creates welcoming experiences for all. This will involve planning meetings and idea generation to ensure these qualities are visible and prioritised across the festival planning process.
- The ADO will also support and shape the conception and coordination of a participative programme of activities to welcome key target groups to experience live music activities and music making as part of The Bridge project (this part of the project is called Building Bridges and aims to actively engage with members of the public who are under-represented in concert halls, or who have traditionally faced barriers to enjoying live classical music.)
Building Bridges will draw on successful audience development initiatives previously delivered in each of the project partners’ home countries and will involve finding ways through which to transfer/further explore this knowledge and ideas in new countries/contexts. Individuals and community groups across the partner organisations’ home countries will be invited to get involved in this programme, in ways responding to their needs, experiences and preferences. We anticipate that in each country there will be 3-4 sessions delivered with target groups and that the learning will ensure The Bridge generates best-practice ideas that are transferable transnationally around audience development and working with under-represented groups.
Through these sessions taking place throughout 2019-20, we aim to empower new audiences to participate in live music experiences, including via a final event in The Bridge Festival in Glasgow in May 2020.
The headline principles behind Building Bridges and the ADO role are:
- Classical string ensembles across Europe are dealing with similar audience development goals and challenges
- Individual organisations, in this case our project partners, have a range of success stories in addressing these
- We can better share knowledge between project partners to improve trans-European ideas and practice around these questions
- As small, flexible string groups doing work in this area, we can develop pilot events that transfer this learning across borders and build transnational evidence as to strong ideas and models
- Collect baseline audience data for all partners, and map each group’s audience development strengths, needs and priorities
- With guidance from partners, devise a project plan to engage target groups in each partner country in participative and/or live music activities, building on ideas developed by the individual partner organisations in their home contexts
- Liaise with workshop leaders (local to each organisation) to guide delivery of participative and/or live music activities
- With the Bridge Project Manager, coordinating logistics elements of projects
- Oversee communication with participants
- Devising an event (digital or live tbc) for inclusion in The Bridge Festival which shares outcomes and successes of Building Bridges with a public audience
- Establish a monitoring and evaluation framework through which to track success and learning
- General contribution to The Bridge festival planning
- Work with The Bridge team on final reports and sharing of project outcomes
Essential skills and experience
- At least three years working in an arts organisation
- Experience of co-ordinating audience development initiatives or participative music programmes, ideally with excluded and/or vulnerable groups
- Track record of building project frameworks; data collection; evaluation processes
- Understanding of European classical music and sector and its challenges
- Exceptional communication and team-building skills
- Excellent written and spoken English
Desirable skills and experience
- Experience of audience development in a festival context
- Experience of working on international projects
- Previous roles in a classical music organisation
- Educated to degree level (or equivalent experience/qualifications)
Tuesday 26th March 2019
Tuesday, 2nd April 2019 (the majority of interviews will be held on Skype or Zoom)
Period of Employment
March/April 2019 – September 2020
£3,750 (all in fee for delivery of Building Bridges and some advising on festival planning; we expect this role will require 25 days’ work across the period with an approximate daily fee of £150.This includes all tax and National Insurance contributions).
Approximately 25 days between March/April 2019 and September 2020, including evaluation and documentation for final report. This role is highly flexible and would suit an arts manager looking to expand their portfolio of projects or supplement their part-time position with a developmental project role. Hours/days per week are flexible; this could be regular or delivered in short periods of multiple days in a row.
This role can be delivered by someone working from home in any location in Europe. The successful candidate will be expected to spend an extended period in Glasgow in May 2020.
Line Manager: Jana Robert, Project Manager The Bridge, Scottish Ensemble
How to apply
To apply, please send a CV and cover letter to email@example.com outlining why you would like to work with us, and what you would hope to bring to the role.
As lead coordinator, Scottish Ensemble has ultimate responsibility for this project and The Bridge’s Project Manager will line manage this role. However, the successful candidate could be based anywhere in Europe.
Scottish Ensemble is an Equal Opportunities employer and is committed to building a diverse workforce. We will consider working structures to accommodate a range of personal circumstances and promote equality of opportunity between those who share a relevant protected characteristic and those who do not.
If you have any questions or would like further information, please contact Jenny Jamison, Chief Executive of Scottish Ensemble on 0141 332 4747 / firstname.lastname@example.org
With the support of the Creative Europe programme of the European Union.
This project has been funded with support from the European Commission. This publication reflects the views only of the author and the Commission cannot be held responsible for any use which may be made of the information contained therein.